Emily LIN

Emily LIN

A passionate designer and problem-solver specialising in UI design, UX design, and UX research.

A passionate designer and problem-solver specialising in UI design, UX design, and UX research.

A passionate designer and problem-solver specialising in UI design, UX design, and UX research.

All Projects

Design-Focused

Research-Focused

Sky Sports Fan Connect: Boosting User Engagement & Retention Through Fan Communities

# UI Design

# UX Design

# UX Research

# Usability

# Web

# App

Expanding Sky Sports' fan community with a cross-platform solution that leads to higher retention rates and sustained revenue growth.

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Smart Billing: Reducing Operation Costs

# UI Design

# UX Design

# Web

# SaaS

# B2B

# Fintech

# Agile

A simple billing automation solution that eliminates manual efforts and billing delays for various use cases. The solution has also been proven to reduce customers’ operation costs by 30%

🔒 PWD protected due to NDA

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Multivariate Testing on E-menu UX: Enhancing User Experience to Boost Conversion Rates

# UX Research

# UX Writing

# Usability

# Kiosk

# Html/Css

Using multivariate testing to inform data-driven decision-making, resulting in a more user-friendly experience on Self-Ordering Kiosks and driving higher conversion rates.

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E-commerce Redesign for Maison Margiela: Improving Usability & Accessibility to Maximise Sales

# UI Design

# UX Research

# Usability

# Accessibility

# Web

# E-commerce

Identified usability and accessibility issues on Maison Margiela's official website, redesigning critical pages to increase customer inclusiveness and drive higher sales conversion rates.

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Energy Bear App: Lowering Energy Consumption & Enhancing User Satisfaction Through Gamification

# UI Design

# UX Design

# UX Research

# App

Created a gamified app integrated with Smart Meters to reduce energy usage and boost user engagement through a hypothesis-driven, iterative design process.

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Gamified VR Design: Driving User Engagement & Long-term Loyalty Through Immersive Experiences

# Interaction Design

# UI Design

# UX Design

# UX Research

# Storytelling

# VR

Developed a VR adventure that encourages sustainable decision-making, boosting user engagement and brand loyalty.

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User Research on Sustainable Laundry: Identifying Opportunities to Reduce Costs and Enhance Brand Perception

# UX Research

# Data Analysis

Conducted research on laundry behaviours to uncover sustainable practices, providing recommendations that can lead to cost savings and improved brand reputation in the eco-conscious market.

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All Projects

Design-Focused

Research-Focused

Sky Sports Fan Connect: Boosting User Engagement & Retention Through Fan Communities

# UI Design

# UX Design

# UX Research

# Usability

# Web

# App

Smart Billing: Reducing Operation Costs

# UI Design

# UX Design

# Web

# SaaS

# B2B

# Fintech

# Agile

🔒 PWD protected due to NDA

Multivariate Testing on E-menu UX: Enhancing User Experience to Boost Conversion Rates

# UX Research

# UX Writing

# Usability

# Kiosk

# Html/Css

E-commerce Redesign for Maison Margiela: Improving Usability & Accessibility to Maximise Sales

# UI Design

# UX Research

# Usability

# Accessibility

# Web

# E-commerce

Energy Bear App: Lowering Energy Consumption & Enhancing User Satisfaction Through Gamification

# UI Design

# UX Design

# UX Research

# App

Immersive VR Design: Driving User Engagement & Long-term Loyalty

# Interaction Design

# UI Design

# UX Design

# UX Research

# Storytelling

# VR

User Research on Sustainable Laundry: Identifying Opportunities to Reduce Costs and Enhance Brand Perception

# UX Research

# Data Analysis

All

UI/UXD

UXR

Sky Sports Fan Connect: Boosting User Engagement & Retention Through Fan Communities

# UI Design

# UX Design

# UX Research

# Usability

# Web

# App

Smart Billing: Reducing Operation Costs

# UI Design

# UX Design

# UX Research

# Web

# SaaS

# B2B

# Fintech

# Agile

🔒 PWD protected due to NDA

Multivariate Testing on E-menu UX: Enhancing User Experience to Boost Conversion Rates

# UX Design

# UX Research

# UX Writing

# Usability

# Kiosk

# Html/Css

E-commerce Redesign for Maison Margiela: Improving Usability & Accessibility to Maximise Sales

# UI Design

# UX Design

# UX Research

# Usability

# Accessibility

# Web

# E-commerce

Energy Bear App: Lowering Energy Consumption & Enhancing User Satisfaction Through Gamification

# UI Design

# UX Design

# UX Research

# App

Gamified VR Design: Driving User Engagement & Long-term Loyalty Through Immersive Experiences

# Interaction Design

# UI Design

# UX Design

# UX Research

# Storytelling

# VR

User Research on Sustainable Laundry: Identifying Opportunities to Reduce Costs and Enhance Brand Perception

# UX Design

# UX Research

# Data Analysis