UI/UX Designer．Problem-solver
# Complex Problem Solving
A billing automation feature that eliminates manual efforts & reduces customers’ operation costs by 30%.
🔒 PWD protected due to NDA
# Data-driven Approach
Using multivariate testing to inform data-driven decisions, driving higher conversion rates on self-ordering kiosks.
# Cross-platform Experience
Expanding Sky Sports' fan community for higher retention rates and revenue growth across web & app.
# End-to-end Design Process
An end-to-end redesign to simplify calorie logging when users eat out, boosting user confidence and engagement.
# End-to-end Design
Work
